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Online gambling has always been one of the most lucrative and desirable areas to explore for business owners despite of whether they have experience in the field. In order to open a successful online casino that will benefit an owner and bring pleasure to customers, one needs to follow the proper sequence of steps paying serious attention to all details. As an online casino software provider SoftSwiss is glad to share its experience to help future online casino owners avoid common mistakes that may impede business launch, inflate budget or even close the business down.
Step 1. Preparation
a) Legal issues
Online gambling is a subject to licensing, thus an essential thing is to think about choosing the jurisdiction and obtaining a license. There are two main venues where it can be done: offshore countries and the European Union countries. Each has their pros and cons – budget, time, reputation. Usually it takes from a couple of months to a year to obtain a gaming license, for example, 6 months in Malta.
The next step after choosing the jurisdiction is to register a legal entity – a gaming company, opening a bank account and making agreements with payment system providers which will make the legal and financial infrastructure complete.
As an alternative to this method there is a 'White Label' scheme which means leasing of software together with the gaming license and financial infrastructure from a software provider and operating your casino under your own brand but with the ready-to-use infrastructure. Such a scheme protects from excessive legal and banking bothers but involves additional costs.
b) Software
As soon as all legal issues are investigated separately or simultaneously, it is time to choose a professional online casino software provider. While searching the market it is wise to evaluate the price and quality balance. Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform which allows for effective management of casino business and includes the following components:
• CMS
• Player management system
• Bonus and promotions management system
• Game management system
• Payment system management interface
• Cashier system
• Reporting engine
• Support of different roles for administrators
• Affiliate management system
• Anti-fraud system
• Retention email system
Regular software and game updates, hosting and technical support shall also be part of the provider's package. Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.
The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result you get a reliable partner ready to support you during the whole project life cycle. Be aware of the fact that buying a cheaper solution might result in double spending in the future.
c) Marketing planning
An effective marketing strategy is a key point to online casino success. At this stage it is strategically correct to make a rigid competitors research. First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc. Thus, knowing the game rules allows creating a unique offer which customers won't be able to decline. Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adapting the best practices of promotion, advertising, and brand development.
If a company starting an online casino is operating land-based gaming business, it is crucial to bring the existing clients to play in Internet casino by offering attractive bonuses and thus developing loyalty and respect to the website. Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.
The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc. This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.
d) Budgeting
Once the costs for legal issues, software and marketing are defined, it's time to plan your budget. The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible. Don't plan your budget after setting up the online casino website, plan it before. If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning. Existing land-based brands already have trust.
Best Pc Casino Software
Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.
| Pre-Launch expenses | After-Launch expenses, 1st year |
| Company set up – 3-7% | Company running – 5% |
| License set up – 10-30% | License fees – 1-10% |
| Software set up – 25- 35% | Software support – 10% |
| Staff hiring – 10-20% | Games Providers – 5% |
| Pre-Marketing – 15-20% | Marketing – 50% |
| Other costs – 5-15% | Staff – 20-30% |
At the pre-launch stage the biggest budget share shall be devoted to software set-up in order to provide future users with quality product. But after the launch it is vitally important to address half the funds to casino marketing and promotion.
Step 2. Launch
The time frame for online casino launch depends on both, business owner and software provider. Usually it takes up to 3 months for the provider to set up the software. It includes web site design, platform and games set up, custom settings and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have. Any issue can be resolved if discussed in time.
Besides, the business owner shall timely address the issues discussed above:
• Obtaining a gaming license;
• Opening a corporate bank account and merchant account;
• Making agreements with payment system providers.
Setting legal and financial infrastructure is the task that only the business owner can accomplish. In SoftSwiss we provide consulting services (best options, contacts, etc.) on such points but we can't guarantee success as the whole responsibility lies on the business owner. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records…
Step 3. Marketing
The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included. The best online casinos are simply designed and contain 500 games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project. Online casino market is an extremely competitive one: first, it is very hard to break into it, and then it is even harder to take a firm stand. Thus, a company has only one chance to win the fierce race among competitors. Below is a list of points that are vital for any online casino that is planning to be prosperous.
• Positioning – Gather professional marketing team and develop strategic and tactical development phases, announce your goals (business, company, brand), and mission. Determine what niche you would like to step in, how you are different from the competitors, what unique features your casino has, and what steps you are going to make further.
Use only quality games from trusted game-providers. Cleanmymac x 4 4 1000. You can start your casino with a limited number of game providers, with focus on games based on HTML 5 technology. This technology allows users to enjoy rich graphics games and enhance the overall experience with playing casino games on mobile devices. At SoftSwiss, among our own high-quality HTML5 games we offer game content from the well-known providers, such as Amatic Industries, Microgaming, NetEnt, and we are sure about their quality.
• Prelaunch advertising campaign – Announce your casino, inspire your potential customers to wait for its launch; use all possible methods: online advertising, presentations, publications, etc.
• Online casino promotion after launch – Use SEO, online advertising, banner networks. Everything will work on such a competitive market.
• Client attraction and retention campaign Jackpot city slot. – Establish an efficient support service or 24h call-center which your customers can address at any time. Take care of your clients by making navigation through the website: create 'How to' sections or FAQs, write manuals on how to play the games, provide demo versions, make everything clear and understandable.
Develop a bonus system, make auctions and entertain and reward your customers all the time.
Remember! Tri card poker online. Only business owner can establish the right content on the page. The software provider should give you the possibility to work with the content, but not create the content.
•Implement affiliate networks – Develop contacts with partners which will be an impetus to online casino development.
Additional Step 4. Bitcoin casino
Forward looking online casino software providers offer Bitcoin as an alternative payment system for their solutions. Online casino owners all over the world appreciated such advantages of Bitcoin casino as significant savings on license application costs and monthly fees, increased customer loyalty, fast payment processing and many more.
As an acknowledged Bitcoin casino experts, SoftSwiss would like to recommend all potential Bitcoin casino owners to get a clear understanding of the crypto currency, research on the peculiarities of Bitcoin gambling, and learn how transactions work by making a couple of bets at an existing casino. Understanding the core of the payment system is essential in business, moreover it will help to build a strong marketing campaign and further manage the Bitcoin casino. Contact SoftSwiss for professional advice on Bitcoin casino launch.
Managing an online casino is hard work but with all legal and financial issues resolved in a timely manner, quality software chosen and a strong marketing strategy in place, it can be successful. The demand for online casinos will increase – specialists predict 40% growth of this market segment in the nearest year. Following all the steps described above will help a newly made online casino to develop sustainably and outweigh the competition. Good luck!
Also learn how to start an online casino with SoftSwiss.
There are many software companies that design and program casino games and casino gaming platforms, but only a handful has managed to rise to the top by giving us the most reliable and secure casino software. These software companies dominate today with the majority of the online gambling world.
Although an online casino is measured by its ability to respond with good payment methods, timely and helpful customer support service, its bonuses and other things, the quality of the casino software that it has is one of the crucial aspects too. High-quality software means fair games, good graphics, reliable and good payout rates, safe gaming platform both for desktop and mobile gambling, as well as a perfect balance between quality and quantity of games.
There is no way for an online casino to become top destination and respectable service without the help of some of the software providers that we mention below. Among the many software companies that appeared in these two decades since the advent of online gambling, the ones we present are those that have succeeded in staying at the top of the industry. Read the short reviews below of each of them that we deem the best.
Best Casino Software
TABLE OF CONTENTS
BEST ONLINE CASINO SOFTWARE PROVIDERS
This is a sneak-peak preview of the best online casino software providers on an overall scale. These companies have their own peculiarities that have made them a top choice both for casino players and online casinos alike. They each got different approach into designing games, and have introduced many novelties. Some of them are even publicly traded, which makes them even more reliable and secure because.
Microgaming Casinos
Considered as the trailblazer in casino software development, Microgaming is a software provider that first appeared in 1994, and was involved in the launching of the first online casino in the 90s. Microgaming is known as the creator of over 700 games and over thousand variants of different casino games.
Playtech Casinos
Playtech is another massive software company. It was founded in 1999 and is best known for its Marvel themed games, as well as big progressive jackpots. Currently, Playtech is the only provider to offer live dealer games for mobile gambling and has powered the first land-based casino that appeared online.
Betsoft Casinos
This is a real gem in the online gaming industry. In time Betsoft got recognized as one of the more innovative software providers that introduces 3D video slots on the market, with animations and graphics equal to a Hollywood animated movie. If you want some 3D feel in your gaming, try Betsoft.
NetEnt Casinos
Netent has paid out the biggest progressive jackpot in the industry, a staggering 17.9 million Euros won on the Mega Fortune slot, a jackpot that was recorded in the Guinness Book of Records. Netent is another software provider that has successfully ventured in the world of 3D casino games.
BEST SOFTWARE COMPANIES FOR US PLAYERS
As we know, online gambling in the USA has become a real difficulty, ever since the Government has decided to sanction online gambling transactions. As a result online casinos and the software providers that power them have decided to stop accepting US players. However, there are still some online casinos and software providers that still do business with US players. We have outlined some of the best software providers that are regularly associated with online casinos that cater to Americans. These, along with the other ones mentioned above, power virtually ninety percent of all online casinos.
Realtime Gaming Casinos
Realtime Gaming was actually created in the USA in 1998, and a decade later it was decided to move the company to Costa Rica. Although it features all the popular casino game categories, it is mostly focused on video slots which it advertises as Real Series slots.
Topgame Casinos
Topgame is one of the relatively new software providers established in 2008. Currently, Topgame devotes much of its resources to becoming the leading provider of mobile gaming platforms. Also, they have a download version of their desktop games for users of Mac computers, which is really rare.
Rival Casinos
Rival has more than 140 casino games available across online casinos, but the games for which they are recognized are the so called i-Slots. These video slots offer interactivity where the player can affect the game by making decisions on how the story will go.
Betsoft USA Casinos
If you want a real immersive experience with state of the art 3D graphics, then Betsoft is for you. Betsoft features a collection of 150 games and is the developer of the groundbreaking Slots3 series. Besides 3D slots, Betsoft now offers a fully 3D poker.
FREQUENTLY ASKED QUESTIONS
Flash version is used to allow players to play the casino games instantly in their browser at the casino's website. Planet 7 casino login. With the downloaded version of the games players can just run the casino software from their desktop without the need to open the website. Some online casinos don't provide the entire library of games in flash version.
As long as the online casino offers its games for instant play in flash version, you are not obliged or required to download the software.
Considered as the trailblazer in casino software development, Microgaming is a software provider that first appeared in 1994, and was involved in the launching of the first online casino in the 90s. Microgaming is known as the creator of over 700 games and over thousand variants of different casino games.
Playtech Casinos
Playtech is another massive software company. It was founded in 1999 and is best known for its Marvel themed games, as well as big progressive jackpots. Currently, Playtech is the only provider to offer live dealer games for mobile gambling and has powered the first land-based casino that appeared online.
Betsoft Casinos
This is a real gem in the online gaming industry. In time Betsoft got recognized as one of the more innovative software providers that introduces 3D video slots on the market, with animations and graphics equal to a Hollywood animated movie. If you want some 3D feel in your gaming, try Betsoft.
NetEnt Casinos
Netent has paid out the biggest progressive jackpot in the industry, a staggering 17.9 million Euros won on the Mega Fortune slot, a jackpot that was recorded in the Guinness Book of Records. Netent is another software provider that has successfully ventured in the world of 3D casino games.
BEST SOFTWARE COMPANIES FOR US PLAYERS
As we know, online gambling in the USA has become a real difficulty, ever since the Government has decided to sanction online gambling transactions. As a result online casinos and the software providers that power them have decided to stop accepting US players. However, there are still some online casinos and software providers that still do business with US players. We have outlined some of the best software providers that are regularly associated with online casinos that cater to Americans. These, along with the other ones mentioned above, power virtually ninety percent of all online casinos.
Realtime Gaming Casinos
Realtime Gaming was actually created in the USA in 1998, and a decade later it was decided to move the company to Costa Rica. Although it features all the popular casino game categories, it is mostly focused on video slots which it advertises as Real Series slots.
Topgame Casinos
Topgame is one of the relatively new software providers established in 2008. Currently, Topgame devotes much of its resources to becoming the leading provider of mobile gaming platforms. Also, they have a download version of their desktop games for users of Mac computers, which is really rare.
Rival Casinos
Rival has more than 140 casino games available across online casinos, but the games for which they are recognized are the so called i-Slots. These video slots offer interactivity where the player can affect the game by making decisions on how the story will go.
Betsoft USA Casinos
If you want a real immersive experience with state of the art 3D graphics, then Betsoft is for you. Betsoft features a collection of 150 games and is the developer of the groundbreaking Slots3 series. Besides 3D slots, Betsoft now offers a fully 3D poker.
FREQUENTLY ASKED QUESTIONS
Flash version is used to allow players to play the casino games instantly in their browser at the casino's website. Planet 7 casino login. With the downloaded version of the games players can just run the casino software from their desktop without the need to open the website. Some online casinos don't provide the entire library of games in flash version.
As long as the online casino offers its games for instant play in flash version, you are not obliged or required to download the software.
Simply because it is their policy not to ignore any laws or risk breaking them, like the Unlawful Internet Gaming Enforcement Act with which gambling transactions were voted as illegal by the US government, so online casinos powered by them are instructed not to accept US players.
Every online casino features a ‘download' button on the home page of its official website. These buttons are usually flashy and you cannot miss them. By clicking on the download button the casino client will begin to download, after which you will need to install the software on your computer, and you are all set for your gaming sessions.
We don't need to guarantee and ensure you about the safety of the software by the providers presented at this site, because they are all reputable companies that have long-gone established themselves as the safest ones. We recommend that you stick with them most of the time.
FEATURES OF ONLINE CASINO GAMBLING PLATFORMS
As you browse through online casinos, you will begin to notice the differences each of the different platforms have regarding functionality, games and other options. Most online gaming platforms offer the same concept for games only with slight differences that make them essentially unique.Each software provider will contend that he is the best one and of the highest-quality. That may be true for most of them or the biggest ones presented here, but many of them are lacking some aspects.
Software Functionality
Each software has its own unique interface through which you can access different features and perform different functions. That interface is best experienced when using a download version of the software and the games perform best when played directly from your computer.
If you choose to download the software, then you can expect the entire selection of games. In no download versions that run with the help of Java or Flash, you may be limited to a smaller range. See if your computer has Java and Flash installed, or you will not be able to play in no download.
Casino Games Suite
Almost all software platforms have progressive jackpot games, but not all of them offer the same range of games. Some platforms are designed to perform best with slots, some with table and card games, while some focus on live dealer games.
Players would say that Microgaming is best for playing slots, other would say Playtech is dominating the table and card games category, mainly with their blackjack variations. Every platform essentially shines in different aspect of its games, be it range, payouts, graphics or other. European roulette strategy.
Casino Software Download
Casino Banking
Casino platforms are not just associated with their games, but with the variety of banking methods that they offer too. The more banking options it supports, the more useful the platform is for players.
Microgaming tends to offer more payment options, but most of the other platforms will offer the same banking options, such as credit cards, e-wallets, prepaid cards, bank transfers etc. However, a bigger list of banking options spells out more ways to fund your account.
Countries & Jurisdictions
The fact that different countries have different laws pertaining to gambling has made online casinos to restrict the access to their services for players coming from specific jurisdictions, like in the case of US players.
The policy and the decision as to which countries will be restricted are not made solely by the online casino in question, but also in consultation with the software provider that powers the online casino. For example, Realtime Gaming gives operators the freedom to decide what countries will be accepted.
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